Conwed launches refreshed branding and website to tell its 55-year story in a new way.
If you have slept on a mattress, stepped foot on a rug or held a baby diaper today, you might have already interacted with Conwed™ Netting. The products are in homes, gardens, restaurants, grocery stores – and more.
“Conwed product can be found everywhere and in products you touch every single day,” said Shobhita Sharma, Senior Manager, Marketing Communications, Industrials. “With more than 55 years of brand history, Conwed has helped shape the global nettings industry and the market as it stands today.
Today, Conwed unveiled newly refreshed branding and a contemporary website that more distinctly features its innovative netting and helps bring the product to life. The new look honors the brand’s legacy and credibility while advancing it as modern and innovative.
“Conwed is well-known for its innovative products and industry leading quality. Our new visual identity reintroduces customers to the idea that Conwed is an essential partner of leading manufacturers in a variety of markets,” says Vishal Rao, President, Industrials Business Unit.
Conwed also launched its new website, which offers richer insight into its diverse market segments, products, and custom capabilities, plus a comprehensive understanding of netting applications and end uses. The website showcases familiar Conwed™, Vexar™, and Naltex™ Netting products that have been critical components of numerous applications for over 55 years but with a new look and feel.
“Our customers can now quickly navigate through our robust offering by market, product, or application to find what they are looking for quickly and easily, or browse for inspiration on how to incorporate our products into theirs. It’s exciting to see it come to life, and I know our customers will love it too” says Tom Kubiseski, Vice President and General Manager for Conwed.
The new website is designed in keeping with Conwed’s brand refresh, incorporating responsive and clean design, easier-to-access information and resources, and improved functionality. Visitors will also gain insight into customer case studies, news, and events and learn how to partner with Conwed to improve product performance by taking advantage of engineering and manufacturing expertise.
“Conwed may have a new look this year, but we’re the same brand the market has trusted for over 55 years. Our goal of partnering on innovation with our customers to maximize the potential of their products remains the same,” Vishal adds.
Conwed’s new branding will be on full display at the Global Produce and Floral Show in Anaheim, CA, October 19-21.
Congratulations to the team on a successful launch!